What is diversion?

Purchase your Graham Webb products from a trusted source - your hairdresser - who can provide you with a professional recommendation to ensure your satisfaction with our products is met, and will continue to recommend the best products for your hair type and ongoing styling needs.

Graham Webb remains committed to our salon-only policy of distribution because we have your best interests and beauty care needs in mind. As we are often asked about diversion practices and their affect on our industry, we'd like to take this opportunity to address some frequently asked questions:

Graham Webb products are authorized for sale exclusively through licensed beauty salons and cosmetologists. When Graham Webb products are sold outside of these intended channels of distribution, diversion has occurred. In the case of a product recall, diversion makes it impossible to track the products in question through the chain of distribution or locate them in any way. This degrades the professionalism and credibility of Graham Webb products and negatively affects the salon industry as a whole, both ethically and financially.